The Observatory’s 2012 Global Forum will be held in Kuala Lumpur next week, on 25 and 26 April. We believe this to be the first international conference dedicated to branch campus operations. The programme can be seen online HERE. The wealth of speakers includes practitioners of international branch campuses (IBCs) from around the world, representatives of governments and agencies, and senior staff responsible for internationalisation at universities and for-profit organisations.
Uganda: Moving beyond price to recruit students
The Marketing Uganda HE project ran from October 2010 to March 2012. Its overall goal was to improve the export competitiveness of Uganda’s higher education (HE) services. Phase 1 outlined recommended actions for universities to improve marketing capabilities. Phase 2 focused on building the HE sector’s capability to attract international students.
New Observatory report published today
The Observatory today publishes a new report from Tim Gore, Director Global Networks and Communities at University of London International Programmes:
‘Higher education across borders: Models of engagement and lessons from corporate strategy’.
This paper examines how universities may consider various models for the development of longer-term strategies across borders. It examines some of the emergent concepts in the development of corporate strategy and how these may be useful for universities. A growing sensitivity to community and enlightened approaches to cultural nuances, as well as increasing concern with risk and protection of reputation through positive social engagement, are key developments. The paper develops a suggested analysis of university cross-border strategies into three models of engagement: the global network, focused networks and global products. It analyses how each may take into account the lessons from developments in corporate strategy.
This report is available to the Observatory’s institutional members and otherwise for purchase on our website HERE.